GRACE AND FRANKIE 

MullenLowe MediaHub needed some help pitching Netflix for their new show, Grace and Frankie.

With the help of our creative ideas, they won. 

 
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The Idea

Create a campaign for Lilly Tomlin's character, Frankie, and her homemade, farm-to-vagina yam lube.

After winning the Netflix business, the product was launched on Gwyneth Paltrow’s newsletter, GOOP, in a first ever ‘sex edition’ and sold out in two days.

The link to that article is here

 

The Media Buzz

Huffington Post

Fast Company

New York Magazine

Pret-a-Reporter

Us Magazine

 

 
 

Our Pitch Work

 
Tear out samples of the infamous yam lube.

Tear out samples of the infamous yam lube.

We thought Martha would like to make her own batch.

We thought Martha would like to make her own batch.

Our idea to feature the product in GOOP turned out to be a good one.

Our idea to feature the product in GOOP turned out to be a good one.