GRACE AND FRANKIE
MullenLowe MediaHub needed some help pitching Netflix for their new show, Grace and Frankie.
With the help of our creative ideas, they won.
Create a campaign for Lilly Tomlin's character, Frankie, and her homemade, farm-to-vagina yam lube.
After winning the Netflix business, the product was launched on Gwyneth Paltrow’s newsletter, GOOP, in a first ever ‘sex edition’ and sold out in two days.
The link to that article is here.
The Media Buzz