ROYAL CARIBBEAN OUT OF HOME

For a brand to stand for adventure, you have to stand out.

NEW YORK BRAND 2019

We took another look at our traditional OOH and decided to break free of our “THIS IS” construct.

The result? A huge NYC brand takeover with more provocative lines and text treatment.

We brought Caribbean color to a dreary New York winter by letting commuters color in black and white OOH boards.

The brief was to convince New Yorkers that there's a place cooler than New York.

I asked account if they were kidding. They weren’t.

So we showed New Yorkers the full spectrum of a Royal Caribbean adventure.