#BecauseImALady

 

How do you turn a brand for old ladies into a brand for all ladies? By redefining what being a “lady” means in the first place.

“Lady (noun, ultimate compliment): real, unapologetic and imperfectly-perfect. See: badass.”

 
 
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Films

 
 

Social GIFs

the preferred opiate of the masses. 

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