ROYAL CARIBBEAN OUT OF HOME

NEW YORK BRAND 2019

We took another look at our traditional OOH and decided to break free of our “THIS IS” construct.

The result? A huge NYC brand takeover with more provocative lines and text treatment.

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DIGITAL OOH BOARDS

 
 

Colors of the Caribbean

INTERACTIVE

We brought Caribbean color to a dreary New York winter by letting commuters color in black and white OOH boards.

AD: kira kennedy

 
 

Full Spectrum Adventure

The brief was to convince New Yorkers that there's a place cooler than New York.

I asked account if they were kidding. They weren’t.  

So we showed New Yorkers the full spectrum of a Royal Caribbean adventure.

AD: kira kennedy

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Come Seek Spectaculars

Placed on the big screens of Bryant Park and Penn Station.

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